YouTube + Targeted Outreach = Buzz

YouTube, the king of UGV (user generated video) is known for its cerebral videos of cats riding skate boards, guys running into walls and the like. Why in the world would a company waste time uploading a product demo on You Tube?

Scanbuy.com, a provider of mobile marketing solutions, did just that. Scanbuy put together a brief video demonstrating its iPhone application, which uses the camera to capture 2D barcodes and provide instant feedback about products and services right on a mobile device.

“Once the video was uploaded we did targeted and proactive outreach to key blogs” said Anna Floch of Cohn & Wolfe, the agency representing Scanbuy for the campaign. “We got a lot of buzz around the video include 23,000 views on YouTube solely from the blog outreach program.”

YouTube video: http://youtube.com/watch?v=qMFucpGn55E

• Generated over 23,000 views solely from targeted blog outreach
• Video embedded on dozens of blogs, including
  - Mashable
  - TechCrunch (plus CrunchGear and MobileCrunch)
  - Silicon Alley Insider
• Ranked as high as #18 on Most Watched YouTube videos in France for the Science and Technology section. Also ranked in Top 100 for Science and Technology section in New Zealand, Ireland, South Korea and The Netherlands.

What are your thoughts? Would you consider YouTube for your company or client’s PR strategy?

Tags: Content Marketing, Video & PR, YOuTube