Today’s interview with David Mullings of RealVibez.tv came from my request for sources on how video is being used to enable PR & media placements. Actually however, David has become more of the “poster child” for why this topic of New Marketing - encompassing Social Media, PR and Content Marketing - can be the most powerful solution to hit the business world since the fax machine.

Read this comprehensive use of all things New Marketing and you’ll begin to understand the power of these approaches.

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Tags: Content Marketing, media placements, Reggae festival, Social Media Marketing, social networking site, Video & PR, video mini-site, YOuTube

Or does it? Does incorporating multi-media into a press release really make them more effective? The general consensus here is that inclusion of video and other media assets into a broader social media news room format creates a more three dimensional view of a story and company.

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Tags: Content Marketing, Video & PR

All PR firms have their go-to relationships in the press – this is how it works, right? But a logical question pops up given the tectonic shift in information flow from Citizen Journalist or one of a thousand blogs where your audience may consume information. So our question is how can you effectively reach out to all these?

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Tags: Content Marketing, Video & PR

YouTube, the king of UGV (user generated video) is known for its cerebral videos of cats riding skate boards, guys running into walls and the like. Why in the world would a company waste time uploading a product demo on You Tube?

Scanbuy.com, a provider of mobile marketing solutions, did just that. Scanbuy put together a brief video demonstrating its iPhone application, which uses the camera to capture 2D barcodes and provide instant feedback about products and services right on a mobile device. (more…)

Tags: Content Marketing, Video & PR, YOuTube