A friend of mine is part of a family-owned small group of restaurants. These places are an institution here, the original having been around since the early 1990’s. The newest is in a mid-to-high end suburbs and appeals to well educated, high-tech-oriented 30’s - 50’s something demographic.

He’s trying to grow and make this successful restaurant into an ultra-successful restaurant. Now, he’s also a traditional-marketing-thinking kind of guy. But, he’s realizing, like so many other companies, that his traditional advertising and marketing are no longer having the impact he wants. This target audience does not subscribe to the local paper - they get their news online. They are heavily impacted by social-review sites like Yelp.com. They are Internet-centric people and he has been doing non-Internet-centric marketing.

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Tags: Content Marketing, content synergy method, Social Media Marketing, Transparency

As a company providing content marketing programs for business clients, a big part of our efforts with clients include the use of Social Media & Social Networking approaches. Now, let me couch this statement by saying that, in many cases, many Social Networks are overkill for many businesses. There are 5-10 new sites popping up each day, so it can be a challenge to manage a budget and true involvement necessary to support such wide-ranging efforts.

We keep a narrow Social Media /Social Networking focus for clients just getting involved - Internet Video, Internet Audio & Podcasts, Blogging, Linked In and perhaps a FaceBook or MySpace, depending on the client. Social Media sites serve as the the medium for Educational and Conversational Content Marketing programs that companies must be including in their mix today if they want to remain relevant in the eyes of their buyers. (more…)

Tags: ROI, Social Media Marketing, Transparency