As a company providing content marketing programs for business clients, a big part of our efforts with clients include the use of Social Media & Social Networking approaches. Now, let me couch this statement by saying that, in many cases, many Social Networks are overkill for many businesses. There are 5-10 new sites popping up each day, so it can be a challenge to manage a budget and true involvement necessary to support such wide-ranging efforts.

We keep a narrow Social Media /Social Networking focus for clients just getting involved - Internet Video, Internet Audio & Podcasts, Blogging, Linked In and perhaps a FaceBook or MySpace, depending on the client. Social Media sites serve as the the medium for Educational and Conversational Content Marketing programs that companies must be including in their mix today if they want to remain relevant in the eyes of their buyers. (more…)

Tags: ROI, Social Media Marketing, Transparency