A friend of mine is part of a family-owned small group of restaurants. These places are an institution here, the original having been around since the early 1990’s. The newest is in a mid-to-high end suburbs and appeals to well educated, high-tech-oriented 30’s - 50’s something demographic.

He’s trying to grow and make this successful restaurant into an ultra-successful restaurant. Now, he’s also a traditional-marketing-thinking kind of guy. But, he’s realizing, like so many other companies, that his traditional advertising and marketing are no longer having the impact he wants. This target audience does not subscribe to the local paper - they get their news online. They are heavily impacted by social-review sites like Yelp.com. They are Internet-centric people and he has been doing non-Internet-centric marketing.

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Tags: Content Marketing, content synergy method, Social Media Marketing, Transparency

It doesn’t matter if you sell to businesses or consumers; all buying decisions are made by individuals… people. Marketing has changed and people (your buyers) have changed. They don’t want to be sold-to anymore. They have grown tired of the same old usual platitudes – quality, service, blah, blah.

Today, marketing needs to be about creating an ongoing conversation with your prospects. (more…)

Tags: Content Marketing, content synergy method