Today’s interview with David Mullings of RealVibez.tv came from my request for sources on how video is being used to enable PR & media placements. Actually however, David has become more of the “poster child” for why this topic of New Marketing - encompassing Social Media, PR and Content Marketing - can be the most powerful solution to hit the business world since the fax machine.

Read this comprehensive use of all things New Marketing and you’ll begin to understand the power of these approaches.

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Tags: Content Marketing, media placements, Reggae festival, Social Media Marketing, social networking site, Video & PR, video mini-site, YOuTube

A friend of mine is part of a family-owned small group of restaurants. These places are an institution here, the original having been around since the early 1990’s. The newest is in a mid-to-high end suburbs and appeals to well educated, high-tech-oriented 30’s - 50’s something demographic.

He’s trying to grow and make this successful restaurant into an ultra-successful restaurant. Now, he’s also a traditional-marketing-thinking kind of guy. But, he’s realizing, like so many other companies, that his traditional advertising and marketing are no longer having the impact he wants. This target audience does not subscribe to the local paper - they get their news online. They are heavily impacted by social-review sites like Yelp.com. They are Internet-centric people and he has been doing non-Internet-centric marketing.

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Tags: Content Marketing, content synergy method, Social Media Marketing, Transparency

Or does it? Does incorporating multi-media into a press release really make them more effective? The general consensus here is that inclusion of video and other media assets into a broader social media news room format creates a more three dimensional view of a story and company.

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Tags: Content Marketing, Video & PR

All PR firms have their go-to relationships in the press – this is how it works, right? But a logical question pops up given the tectonic shift in information flow from Citizen Journalist or one of a thousand blogs where your audience may consume information. So our question is how can you effectively reach out to all these?

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Tags: Content Marketing, Video & PR

YouTube, the king of UGV (user generated video) is known for its cerebral videos of cats riding skate boards, guys running into walls and the like. Why in the world would a company waste time uploading a product demo on You Tube?

Scanbuy.com, a provider of mobile marketing solutions, did just that. Scanbuy put together a brief video demonstrating its iPhone application, which uses the camera to capture 2D barcodes and provide instant feedback about products and services right on a mobile device. (more…)

Tags: Content Marketing, Video & PR, YOuTube

I have some pretty strong beliefs when it comes to online marketing today. These are based on years of research and implementation. I thought it would be interesting to share them and get some feedback from you.

• I believe Content Marketing tied with Social Media can be the most powerful marketing force in existence - for Fortune 1000 corporations to solo experts.
• Whether it is called Online Community, Social Media/Networking or any number of other buzzwords, the whole goal is about truly engaging with your core audience and fostering them to engage with you and each other. (more…)

  Tags: Content Marketing, New Marketing, Online Community, online marketing, Social Media Marketing

It doesn’t matter if you sell to businesses or consumers; all buying decisions are made by individuals… people. Marketing has changed and people (your buyers) have changed. They don’t want to be sold-to anymore. They have grown tired of the same old usual platitudes – quality, service, blah, blah.

Today, marketing needs to be about creating an ongoing conversation with your prospects. (more…)

Tags: Content Marketing, content synergy method