New Marketing for the Reggae Sumfest in Jamaica

Today’s interview with David Mullings of RealVibez.tv came from my request for sources on how video is being used to enable PR & media placements. Actually however, David has become more of the “poster child” for why this topic of New Marketing - encompassing Social Media, PR and Content Marketing - can be the most powerful solution to hit the business world since the fax machine.

Read this comprehensive use of all things New Marketing and you’ll begin to understand the power of these approaches.

In David’s own words…

“Our venture was the official partner for Reggae Sumfest in Jamaica this past weekend, the largest multi-day Reggae festival in the Caribbean, and we handled all their online video PR.

We executed the following:

- Setup YouTube channel and uploaded videos
- Created a video mini-site on http://www.Realvibez.tv/reggaesumfest
- Uploaded promo video in the first ever Caribbean video Facebook application
- Shared the promo video in Facebook groups related to Reggae
- Created and maintain a Facebook fan page and embeded the video
- Uploaded videos to Imeem.com, the 3rd largest social networking site on the web

After the event, we are now rolling out videos from the event on our YouTube channel (youtube.com/realvibeztv), the first official Caribbean entertainment channel on YouTube (we are their first Caribbean media partner), our Imeem channel (realvibez.imeem.com - we are an official partner), the facebook video application and our own portal site, Realvibez.tv

This massively distributed video approach will garner significant publicity for the event and help the brand for next year by exposing the performances of artists like Akon, Beres Hammond and more to a much wider audience than ever before in its 16 year history. Their PR team will be sending out press releases to promote the online availability of videos as well and some of theirs sponsors had included media such as BET J and Vibe magazine.

In my next post, I’ll continue the conversation with David and we’ll learn a little more about his next projects, his foundation system for promoting events and artists and where he’s going next.

I’d love to hear the combination of New Marketing approaches you are using for your clients, your own business or projects/events such as festivals. Comment away and tell us your story.

Tags: Content Marketing, media placements, Reggae festival, Social Media Marketing, social networking site, Video & PR, video mini-site, YOuTube