My Views on New Marketing

I have some pretty strong beliefs when it comes to online marketing today. These are based on years of research and implementation. I thought it would be interesting to share them and get some feedback from you.

• I believe Content Marketing tied with Social Media can be the most powerful marketing force in existence - for Fortune 1000 corporations to solo experts.
• Whether it is called Online Community, Social Media/Networking or any number of other buzzwords, the whole goal is about truly engaging with your core audience and fostering them to engage with you and each other.
• I believe Social Media Marketing is about showcasing the people behind companies - their business views, expertise and personality.  People are ready for real communication with real people.
• Yes, some form of transparency is vital to Social Media Marketing. But, this needs to align with a company’s policies and sometimes people need to keep their personal, political and religious view to themselves. Stop blathering - not everyone wants to hear it!
• Social Media and Content Marketing are not ‘experimental ideas’. For a company to benefit, they must truly learn what this means for them, align the approaches with their goals and gradually change how they approach the market. Nothing happens overnight.

Tell me your thoughts… agree or disagree… I want to hear.

Tags: Content Marketing, New Marketing, Online Community, online marketing, Social Media Marketing