Today’s interview with David Mullings of RealVibez.tv came from my request for sources on how video is being used to enable PR & media placements. Actually however, David has become more of the “poster child” for why this topic of New Marketing - encompassing Social Media, PR and Content Marketing - can be the most powerful solution to hit the business world since the fax machine.

Read this comprehensive use of all things New Marketing and you’ll begin to understand the power of these approaches.

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Tags: Content Marketing, media placements, Reggae festival, Social Media Marketing, social networking site, Video & PR, video mini-site, YOuTube

How many people really pay attention to press releases? Answer this question: Which has a better chance of getting a story?

A standard press release for a new biography done in the typical fashion or an online documentary series featuring the author and an on-location, behind-the-scenes look at the making of the book? (read: foreshadowing for the second part follow up to this post)

The answer is as old as time. Everyone loves a great story. From the day of the caveman to the modern day movie it is a form of communication written into our very DNA. Journalists have a need to create compelling stories and the easier we make it for them to accomplish the better chance of success our topic has of becoming news. Ford Kanzler, managing partner of Marketing/PR Savvy in El Granada, CA, believes

“gaining effective publicity value often comes from bringing something new, fresh, newsworthy and interesting to an interest group or online network, while subverting the brand marketing message in favor of ‘sponsor or contributor identification only. The promotional benefits accrue from the fact that your organization or company is the one that made or helped make the story come to be seen. Too many marketers and sponsors don’t get this.”

This is precisely where social media, PR2 and content marketing converge.

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Tags: Brian Solis, journalist, Marketing/PR Savvy, media agency, media outlet, media relations programs, online documentary series, online network, online newsroom, Social Media Group, social media newsroom, Todd Defren

Or does it? Does incorporating multi-media into a press release really make them more effective? The general consensus here is that inclusion of video and other media assets into a broader social media news room format creates a more three dimensional view of a story and company.

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Tags: Content Marketing, Video & PR

All PR firms have their go-to relationships in the press – this is how it works, right? But a logical question pops up given the tectonic shift in information flow from Citizen Journalist or one of a thousand blogs where your audience may consume information. So our question is how can you effectively reach out to all these?

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Tags: Content Marketing, Video & PR

YouTube, the king of UGV (user generated video) is known for its cerebral videos of cats riding skate boards, guys running into walls and the like. Why in the world would a company waste time uploading a product demo on You Tube?

Scanbuy.com, a provider of mobile marketing solutions, did just that. Scanbuy put together a brief video demonstrating its iPhone application, which uses the camera to capture 2D barcodes and provide instant feedback about products and services right on a mobile device. (more…)

Tags: Content Marketing, Video & PR, YOuTube

As a company providing content marketing programs for business clients, a big part of our efforts with clients include the use of Social Media & Social Networking approaches. Now, let me couch this statement by saying that, in many cases, many Social Networks are overkill for many businesses. There are 5-10 new sites popping up each day, so it can be a challenge to manage a budget and true involvement necessary to support such wide-ranging efforts.

We keep a narrow Social Media /Social Networking focus for clients just getting involved - Internet Video, Internet Audio & Podcasts, Blogging, Linked In and perhaps a FaceBook or MySpace, depending on the client. Social Media sites serve as the the medium for Educational and Conversational Content Marketing programs that companies must be including in their mix today if they want to remain relevant in the eyes of their buyers. (more…)

Tags: ROI, Social Media Marketing, Transparency