Today’s interview with David Mullings of RealVibez.tv came from my request for sources on how video is being used to enable PR & media placements. Actually however, David has become more of the “poster child” for why this topic of New Marketing - encompassing Social Media, PR and Content Marketing - can be the most powerful solution to hit the business world since the fax machine.

Read this comprehensive use of all things New Marketing and you’ll begin to understand the power of these approaches.

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Tags: Content Marketing, media placements, Reggae festival, Social Media Marketing, social networking site, Video & PR, video mini-site, YOuTube

I have some pretty strong beliefs when it comes to online marketing today. These are based on years of research and implementation. I thought it would be interesting to share them and get some feedback from you.

• I believe Content Marketing tied with Social Media can be the most powerful marketing force in existence - for Fortune 1000 corporations to solo experts.
• Whether it is called Online Community, Social Media/Networking or any number of other buzzwords, the whole goal is about truly engaging with your core audience and fostering them to engage with you and each other. (more…)

  Tags: Content Marketing, New Marketing, Online Community, online marketing, Social Media Marketing