Today’s interview with David Mullings of RealVibez.tv came from my request for sources on how video is being used to enable PR & media placements. Actually however, David has become more of the “poster child” for why this topic of New Marketing - encompassing Social Media, PR and Content Marketing - can be the most powerful solution to hit the business world since the fax machine.

Read this comprehensive use of all things New Marketing and you’ll begin to understand the power of these approaches.

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Tags: Content Marketing, media placements, Reggae festival, Social Media Marketing, social networking site, Video & PR, video mini-site, YOuTube

Have you seen Wordle yet? We love it! Here is the Wordle of our agency @vibe media. Not only is it beautiful, but captures what we are all about in one single picture! Well, I guess they do say a picture is worth a 1000 words (no I didn’t count)!

Tags: agency @vibe media, Word Cloud, Wordle

So TV commercials are less effective these days than they used to be, so say all the industry pundits and analyst reports. Hmmm, no kidding.

In the wake of this groundbreaking news, brands are diverting marketing/advertising dollars at a record pace to branded entertainment projects in hopes of connecting brand with content people want to watch. The question becomes how to go about it. Obviously brands can simply sponsor existing programming. PBS has sustained itself for years in part to this model. And then there is product placement, which is nothing new, but does having a brand X server in the background or holding a Pepsi can really work? Most examples I have seen are so ridiculously gratuitous as to render the result ineffective. Or least I think it is ineffective…I suppose it could be working subliminally, but let’s not digress into that can of worms.

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Tags: brand marketer, media professionals, New York Magazine, web publisher