Can posting online Video bring editors to YOU?

All PR firms have their go-to relationships in the press – this is how it works, right? But a logical question pops up given the tectonic shift in information flow from Citizen Journalist or one of a thousand blogs where your audience may consume information. So our question is how can you effectively reach out to all these?

Kendall Wayland, an Account Executive for Vantage Communications, a high-tech public relations agency began implementing videos into their PR campaigns about a year ago. They have had tremendous success by shooting, editing and uploading videos onto both client websites and free sites like YouTube and Revver.

“We have two RFID clients that we shot and edited videos for. After uploading them to YouTube and other video sites, we were contacted by a major RFID publication asking to have the rights to utilize the video to their website. Our client’s videos were the FIRST ever used on this site. Along with placing them on the publication’s website, they also included them in their weekly newsletter, significantly increasing the video’s total viewership.”

“We have also noticed that editors are visiting websites like YouTube and searching for business-related videos more and more. Over the past year, we have been contacted directly from editors interested in learning more about our clients, based on viewing a YouTube video.”

Has this concept worked for you?

Tags: Content Marketing, Video & PR