The credit markets are in the tank, consumer confidence is at an all time low and to say the economic outlook is on shaky ground would be an understatement. Circle the wagons, batten down the hatches, tow the corporate line and pretend like everything is sunshine and roses. Right?

This is certainly how companies have reacted in the past anyway. In my humble opinion however, a fundamental shift has a taken place that requires – demands – that companies take a wholesale different approach than has happened in previously turbulent economic times. (more…)

Tags: Economy, Social Media Marketing