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July 5th, 2008 by Kevin Dykes | Comments | Filed in Content Marketing, Social Media MarketingIt doesn’t matter if you sell to businesses or consumers; all buying decisions are made by individuals… people. Marketing has changed and people (your buyers) have changed. They don’t want to be sold-to anymore. They have grown tired of the same old usual platitudes – quality, service, blah, blah.
Today, marketing needs to be about creating an ongoing conversation with your prospects. (more…)
